Learn the business
We review your structure, systems, records, deadlines, commercial model and immediate priorities.
How Price & Accountants Works
How We Work: A Reliable Accounting Process for Startups
As startup accountants in London, we combine disciplined finance operations, cloud accounting technology and direct access to experienced advisers. The result is a finance function that stays accurate and reliable as your business changes.
Our approach
A clear operating rhythm from onboarding to board decisions.
Create a reliable foundation
We configure Xero and connected tools, clean the ledger and agree responsibilities and reporting dates.
Keep finance current
Bookkeeping, payroll, VAT and month-end work run to a visible, repeatable calendar.
Turn reporting into answers
We highlight cash movement, margins, risks and opportunities without hiding the meaning in accounting language.
Model the next decision
Hiring, pricing, funding and tax scenarios are assessed before commitments are made.
Increase support as you grow
Management reporting, investment readiness and virtual FD input are added when the business needs them.
Technology-led accounting
We let cloud technology do the heavy lifting.
Manual spreadsheets slow founders down. We build your finance function on Xero and connected cloud tools, using automation to handle reconciliation, data entry and reporting so our advisers can focus on what the numbers mean for your business, not just recording them.
Xero as the single source of truth
Bank feeds, invoicing and payroll connect directly into Xero, so your numbers are current every day, not just at month-end.
Less admin, fewer errors
Automated bank reconciliation and receipt capture reduce manual entry and the errors that come with it.
Real-time visibility
Management dashboards give founders a clear, current view of cash, margin and runway whenever they need it.
Who you work with
Named people—not a ticket queue.
You receive a clear point of contact supported by specialists across bookkeeping, tax, payroll and advisory work.
- A lead adviser for important commercial decisions
- A client manager who understands your deadlines
- A bookkeeping team responsible for the monthly close
- Specialists added when tax, funding or compliance requires them
- Communication by email and phone, with agreed review meetings
Build a finance function you can rely on.
We will start by understanding what is working and what is getting in the way.